Content sharing platform profile generation

ABSTRACT

Systems and methods are provided receiving, from a computing device associated with a first user of a content sharing platform, a request to access a second user profile associated with a second user in the content sharing platform, accessing activity data related to both the first user and the second user in the content sharing platform, determining common activity data to both the first user and the second user, wherein the common activity data comprises at least one media content item generated by the second user that was viewed or saved by the first user, or one or more datum saved by the first user from a communication received from the second user, and generating second user profile data comprising the common activity data related to both the first user and the second user in the content sharing platform as part of the second user profile.

This application is a continuation of U.S. patent application Ser. No.16/918,543, filed Jul. 1, 2020, which is a continuation of U.S. patentapplication Ser. No. 16/022,520, filed Jun. 28, 2018, which areincorporated herein by reference in their entireties.

BACKGROUND

A content sharing platform may receive millions of messages from usersdesiring to share media content such as audio, images, and video betweenuser devices (e.g., mobile devices, personal computers, etc.). The mediacontent of these messages may be associated with a common geolocation, acommon time period, a common event, and so forth. The users of thecontent sharing platform may comprise a variety of differentdemographics (e.g., age, gender, location), may have various preferencesfor content, may have various levels of social activity, and so forth.

BRIEF DESCRIPTION OF THE DRAWINGS

Various ones of the appended drawings merely illustrate exampleembodiments of the present disclosure and should not be considered aslimiting its scope.

FIG. 1 is a block diagram showing an example messaging system forexchanging data (e.g., messages and associated content) over a network,according to some example embodiments.

FIG. 2 is a block diagram illustrating further details regarding themessaging system, according to some example embodiments.

FIG. 3 is a schematic diagram illustrating data which may be stored in adatabase of a messaging server system, according to some exampleembodiments.

FIG. 4 is a schematic diagram illustrating a structure of a message,according to some embodiments, generated by a messaging clientapplication for communication.

FIGS. 5A-5C illustrate example graphical user interfaces, according tosome example embodiments.

FIGS. 6-8 illustrate example graphical user interfaces, according tosome example embodiments.

FIG. 9 is a flow chart illustrating aspects of a method, according tosome example embodiments.

FIGS. 10A-10C illustrate example graphical user interfaces, according tosome example embodiments.

FIGS. 11-15 illustrate example graphical user interfaces, according tosome example embodiments.

FIG. 16 is a block diagram illustrating an example of a softwarearchitecture that may be installed on a machine, according to someexample embodiments.

FIG. 17 illustrates a diagrammatic representation of a machine, in theform of a computer system, within which a set of instructions may beexecuted for causing the machine to perform any one or more of themethodologies discussed herein, according to an example embodiment.

DETAILED DESCRIPTION

Systems and methods described herein relate to generating and displayingprofile data for users and publishers in a content sharing platform.Conventionally, profile information for a user may simply compriselimited information for a user, such as a name or image of the user.Example embodiments allow for dynamic creation of a profile design for auser, users associated with other users (e.g., friends), and publishersof content. Thus, instead of a static identity, example embodimentsallow a profile to comprise relationship information, common activitybetween users in the content sharing platform (e.g., exchange ofmessages, access to shared media content items, content or data from amessage or media content item, etc.), relationship type (e.g., bestfriend, acquaintance, mutual best friend, etc.), compatibility betweenusers (e.g., based on astrology, horoscopes, common interests, etc.),common creative tools (e.g., media overlays), location or distancebetween users, groups in common, and so forth. Example embodiments mayfurther inspire users to create media content items (e.g., images andvideo) by allowing highlighting of favorite media content items andmaking it easy to access more content from publishers. Exampleembodiment create a more efficient and effective system forcommunicating between computing devices and sharing messages and mediacontent items.

For example, a user may request access to a second user profile via afirst computing device. A server system (e.g., a profile generationsystem or messaging system) receives the request to access a second userprofile in the content sharing platform. The server system accessesactivity data related to both the first user and the second user in thecontent sharing platform and determines common activity data to both thefirst user and the second user. For example, the common activity datamay comprise at least one media content item generated by the seconduser that was viewed or saved by the first user, or one or more datumsaved by the first user from a communication received from the seconduser. The server system generates the second user profile data furthercomprising the common activity data related to both the first user andthe second user in the content sharing platform as part of the seconduser profile, and causes display of the second user profile comprisingthe common activity data related to both the first user and the seconduser in the content sharing platform.

FIG. 1 is a block diagram illustrating a networked system 100 (e.g., amessaging system) for exchanging data (e.g., messages and associatedcontent) over a network. In one example, the networked system 100 is acontent sharing platform.

The networked system 100 includes multiple client devices 110, each ofwhich hosts a number of client applications 114. Each client application114 is communicatively coupled to other instances of the clientapplication 114 and a server system 108 via a network 104.

The client device 110 may comprise, but is not limited to, a mobilephone, desktop computer, laptop, portable digital assistant (PDA), smartphone, tablet, ultrabook, netbook, laptop, multi-processor system,microprocessor-based or programmable consumer electronic system, gameconsole, set-top box, computer in a vehicle, wearable device, or anyother communication device that a user may utilize to access thenetworked system 100. In some embodiments, the client device 110 maycomprise a display module (not shown) to display information (e.g., inthe form of user interfaces). In further embodiments, the client device110 may comprise one or more of touch screens, accelerometers,gyroscopes, cameras, microphones, global positioning system (GPS)devices, and so forth.

The client device 110 may be a device of a user that is used to createmedia content items such as video, images (e.g., photographs), andaudio, and to send and receive messages containing such media contentitems, text, and so forth, to and from other users. The client device110 may be a device of a user that is used to create and edit mediaoverlays and create and access a plurality of media collections. Theclient device 110 may be a device of a user that is user to generateprofile information for the user, profile information of other usersassociated with the user, and profile information of publishers ofcontent.

One or more users may be a person, a machine, or other means ofinteracting with the client device 110. In example embodiments, the usermay not be part of the system 100, but may interact with the system 100via the client device 110 or other means. For instance, the user mayprovide input (e.g., touch screen input or alphanumeric input) to theclient device 110, and the input may be communicated to other entitiesin the system 100 (e.g., third-party servers, server system 108, etc.)via the network 104. In this instance, the other entities in the system100, in response to receiving the input from the user, may communicateinformation to the client device 110 via the network 104 to be presentedto the user. In this way, the user may interact with the variousentities in the system 100 using the client device 110.

The system 100 may further include the network 104. One or more portionsof the network 104 may be an ad hoc network, an intranet, an extranet, avirtual private network (VPN), a local area network (LAN), a wirelessLAN (WLAN), a wide area network (WAN), a wireless WAN (WWAN), ametropolitan area network (MAN), a portion of the Internet, a portion ofthe public switched telephone network (PSTN), a cellular telephonenetwork, a wireless network, a WI-FI network, a WiMax network, anothertype of network, or a combination of two or more such networks.

The client device 110 may access the various data and applicationsprovided by other entities in the system 100 via a web client (e.g., abrowser, such as the Internet Explorer® browser developed by Microsoft®Corporation of Redmond, Wash. State) or one or more client applications114. The client device 110 may include one or more client applications114 (also referred to as “apps”) such as, but not limited to, a webbrowser, a messaging application, an electronic mail (email)application, an e-commerce site application, a mapping or locationapplication, a media overlay application, an interactive messagingapplication, and the like.

In some embodiments, one or more client applications 114 may be includedin a given one of the client devices 110, and configured to locallyprovide the user interface and at least some functionalities, with theclient application 114 configured to communicate with other entities inthe system 100 (e.g., third-party servers, server system 108, etc.), onan as-needed basis, for data and/or processing capabilities not locallyavailable (e.g., to process user queries, to authenticate a user, toverify a method of payment, etc.). Conversely, one or more clientapplications 114 may not be included in the client device 110, and thenthe client device 110 may use its web browser to access the one or moreapplications hosted on other entities in the system 100 (e.g.,third-party servers, server system 108, etc.).

In one example, a client application 114 may be a messaging application(e.g., messaging client application 114 as referred to below) thatallows a user to take a photograph or video, add a caption to orotherwise edit the photograph or video, and then send the photograph orvideo to another user. In one example, the message may be ephemeral andbe removed from a receiving user device after viewing or after apredetermined amount of time (e.g., 10 seconds, 24 hours, etc.). Anephemeral message refers to a message that is accessible for atime-limited duration. An ephemeral message may be a text, an image, avideo, and other such content that may be stitched together inaccordance with embodiments described herein. The access time for theephemeral message may be set by the message sender. Alternatively, theaccess time may be a default setting or a setting specified by therecipient. Regardless of the setting technique, the message istransitory.

The messaging application may further allow a user to create a galleryor message collection (also referred to herein as a “media collection”).A gallery may be a collection of photos and videos which may be viewedby other users “following” the user's gallery (e.g., subscribed to viewand receive updates in the user's gallery). In one example, the gallerymay also be ephemeral (e.g., lasting 24 hours, lasting for a duration ofan event (e.g., during a music concert, sporting event, etc.), orlasting another predetermined time).

An ephemeral message may be associated with a message durationparameter, the value of which determines an amount of time that theephemeral message will be displayed to a receiving user of the ephemeralmessage by the client application 114. The ephemeral message may befurther associated with a message receiver identifier and a messagetimer. The message timer may be responsible for determining the amountof time the ephemeral message is shown to a particular receiving useridentified by the message receiver identifier. For example, theephemeral message may only be shown to the relevant receiving user for atime period determined by the value of the message duration parameter.

In another example, the messaging application may allow a user to storephotographs and videos and create a gallery that is not ephemeral andthat can be sent to other users. For example, a user may assemblephotographs and videos from a recent vacation to share with friends andfamily.

The server system 108 may provide server-side functionality via thenetwork 104 (e.g., the Internet or a wide area network (WAN)) to one ormore client devices 110 and/or one or more third-party servers (notshown). The server system 108 may include an application programminginterface (API) server 102, an application server 112, a messagingapplication server 116, a media content processing system 118, a socialnetwork system 122, and a profile generation system 128, which may becommunicatively coupled with each other and with one or more datastorage(s), such as database(s) 120.

The server system 108 may be a cloud-computing environment, according tosome example embodiments. The server system 108, and any serversassociated with the server system 108, may be associated with acloud-based application, in one example embodiment.

The one or more database(s) 120 may be storage devices that storeinformation such as untreated media content, original media content fromusers (e.g., high-quality media content), processed media content (e.g.,media content that is formatted for sharing with client devices 110 andviewing on client devices 110), context data related to a media contentitem, context data related to a user device (e.g., computing or clientdevice 110), media overlays, media overlay smart widgets or smartelements, user data, user device information, media content (e.g., videoand images), media content data (e.g., data associated with video andimages), computing device context data, serialized data, session dataitems, user profile data, publisher profile data, and so forth. The oneor more databases 120 may further store information related tothird-party servers, third-party applications, client devices 110,client applications 114, users, and so forth.

The one or more database(s) 120 may include cloud-based storage externalto the server system 108 (e.g., hosted by one or more third-partyentities external to the server system 108). While the storage devicesare shown as database(s) 120, it is to be understood that the system 100may access and store data in storage devices such as databases 120, blobstorages, and other types of storage methods.

The system 100 may further include one or more third-party servers (notshown). The one or more third-party servers may include one or morethird-party application(s). The one or more third-party application(s),executing on the third-party server(s), may interact with the serversystem 108 via the API server 102 via a programmatic interface providedby the API server 102. For example, one or more of the third-partyapplications may request and utilize information from the server system108 via the API server 102 to support one or more features or functionson a website hosted by a third party or an application hosted by thethird party. The third-party website or application, for example, mayprovide functionality that is supported by relevant functionality anddata in the server system 108.

Accordingly, each client application 114 is able to communicate andexchange data with other client applications 114 and with the serversystem 108 via the network 104. The data exchanged between clientapplications 114, and between a client application 114 and the serversystem 108, includes functions (e.g., commands to invoke functions) aswell as payload data (e.g., text, audio, video, or other multimediadata).

The server system 108 provides server-side functionality via the network104 to a particular client application 114. While certain functions ofthe system 100 are described herein as being performed by either aclient application 114 or the server system 108, it will be appreciatedthat the location of certain functionality either within the clientapplication 114 or within the server system 108 is a design choice. Forexample, it may be technically preferable to initially deploy certaintechnology and functionality within the server system 108, but to latermigrate this technology and functionality to the client application 114where a client device 110 has a sufficient processing capacity.

The server system 108 supports various services and operations that areprovided to the client application 114. Such operations includetransmitting data to, receiving data from, and processing data generatedby the client application 114. This data may include message content,client device information, geolocation information, media annotation andoverlays, message content persistence conditions, social networkinformation, live event information, date and time stamps, media content(e.g., video and images), media content data (e.g., data associated withvideo and images), and user data, as examples. Data exchanges within thenetworked system 100 are invoked and controlled through functionsavailable via user interfaces (UIs) of the client application 114.

In the server system 108, the API server 102 is coupled to, and providesa programmatic interface to, the application server 112. The applicationserver 112 is communicatively coupled to a database server 124, whichfacilitates access to the one or more database(s) 120 in which is storeddata associated with messages processed by the application server 112.

The API server 102 receives and transmits message data (e.g., commandsand message payloads) between the client device 110 and the applicationserver 112. Specifically, the API server 102 provides a set ofinterfaces (e.g., routines and protocols) that can be called or queriedby the client application 114 in order to invoke functionality of theapplication server 112. The API server 102 exposes various functionssupported by the application server 112, including account registration;login functionality; the sending of messages, via the application server112, from a particular client application 114 to another clientapplication 114; the sending of media files (e.g., images or video) froma client application 114 to the messaging application server 116, forpossible access by another client application 114; the setting of acollection of media data (e.g., a gallery, story, message collection, ormedia collection); the retrieval of such collections; the retrieval of alist of friends of a user of a client device 110; the retrieval ofmessages and content; the adding of friends to and deletion of friendsfrom a social graph; the location of friends within a social graph;opening an application event (e.g., relating to the client application114); and so forth.

The application server 112 hosts a number of applications andsubsystems, including the messaging application server 116, the mediacontent processing system 118, the social network system 122, and theprofile generation system 128. The messaging application server 116implements a number of message processing technologies and functions,particularly related to the aggregation and other processing of content(e.g., textual and multimedia content) included in messages receivedfrom multiple instances of the client application 114. The text andmedia content from multiple sources may be aggregated into collectionsof content (e.g., called stories, galleries, or media collections).These collections are then made available, by the messaging applicationserver 116, to the client application 114. Other processor- andmemory-intensive processing of data may also be performed server-side bythe messaging application server 116, in view of the hardwarerequirements for such processing.

The application server 112 also includes the media content processingsystem 118, which is dedicated to performing various media contentprocessing operations, typically with respect to images or videoreceived within the payload of a message at the messaging applicationserver 116. The media content processing system 118 may access one ormore data storages (e.g., database(s) 120) to retrieve stored data touse in processing media content and to store results of processed mediacontent.

The social network system 122 supports various social networkingfunctions and services, and makes these functions and services availableto the messaging application server 116. To this end, the social networksystem 122 maintains and accesses an entity graph 304 (depicted in FIG.3) within the database 120. Examples of functions and services supportedby the social network system 122 include the identification of otherusers of the networked system 100 with whom a particular user hasrelationships or whom the particular user is “following,” and also theidentification of other entities and interests of a particular user.

The messaging application server 116 may be responsible for generationand delivery of messages between users of client devices 110. Themessaging application server 116 may utilize any one of a number ofmessage delivery networks and platforms to deliver messages to users.For example, the messaging application server 116 may deliver messagesusing electronic mail (email), instant message (IM), Short MessageService (SMS), text, facsimile, or voice (e.g., Voice over IP (VoIP))messages via wired networks (e.g., the Internet), plain old telephoneservice (POTS), or wireless networks (e.g., mobile, cellular, WIFI, LongTerm Evolution (LTE), or Bluetooth).

The profile generation system 128 supports various functionality relatedto generating and updating profile information for users and publishers,as described in further detail below.

FIG. 2 is a block diagram 200 illustrating further details regarding thenetworked system 100, according to example embodiments. Specifically,the diagram 200 is shown to comprise a messaging client application 114and the application server 112, which in turn embody a number ofsubsystems, namely an ephemeral timer system 202, a collectionmanagement system 204, and an annotation system 206.

The ephemeral timer system 202 is responsible for enforcing thetemporary access to content permitted by the messaging clientapplication 114 and the messaging application server 116. To this end,the ephemeral timer system 202 incorporates a number of timers that,based on duration and display parameters associated with a message, orcollection of messages (e.g., otherwise referred to herein as mediacollections, galleries, message collections, stories, and the like),selectively display and enable access to messages and associated contentvia the messaging client application 114.

The collection management system 204 is responsible for managingcollections of media (e.g., collections of text, image, video, and audiodata), otherwise referred to herein as “media collections.” In someexamples, a collection of content (e.g., messages, including images,video, text, and audio) may be organized into an “event gallery” or an“event story.” Such a collection may be made available for a specifiedtime period, such as the duration of an event to which the contentrelates. For example, content relating to a music concert may be madeavailable as a “Story” for the duration of that music concert. Thecollection management system 204 may also be responsible for publishingan icon that provides notification of the existence of a particularcollection to the user interface of the messaging client application114.

The collection management system 204 furthermore includes a curationinterface 208 that allows a collection manager to manage and curate aparticular collection of content. For example, the curation interface208 enables an event organizer to curate a collection of contentrelating to a specific event (e.g., delete inappropriate content orredundant messages). Additionally, the collection management system 204employs machine vision (or image recognition technology) and contentrules to automatically curate a content collection. In certainembodiments, compensation (e.g., money, non-money credits or pointsassociated with the messaging system or a third-party reward system,travel miles, access to artwork or specialized lenses, etc.) may be paidto a user for inclusion of user-generated content into a collection. Insuch cases, the curation interface 208 operates to automatically makepayments to such users for the use of their content.

The annotation system 206 provides various functions that enable a userto annotate or otherwise modify or edit media content associated with amessage. For example, the annotation system 206 provides functionsrelated to the generation and publishing of media overlays for messagesprocessed by the networked system 100. In one example, the annotationsystem 206 operatively supplies a media overlay (e.g., a filter or mediaaugmentation) to the messaging client application 114 based on ageolocation of the client device 110. In another example, the annotationsystem 206 operatively supplies a media overlay to the messaging clientapplication 114 based on other information, such as social networkinformation of the user of the client device 110. A media overlay mayinclude audio and visual content and visual effects. Examples of audioand visual content include pictures, texts, logos, animations, and soundeffects. An example of a visual effect includes color overlaying. Theaudio and visual content or the visual effects can be applied to a mediacontent item (e.g., a photo) at the client device 110. For example, themedia overlay includes text that can be overlaid on top of a photographtaken by the client device 110. In another example, the media overlayincludes an identification of a location overlay (e.g., Venice Beach), aname of a live event, or a name of a merchant overlay (e.g., BeachCoffee House). In another example, the annotation system 206 uses thegeolocation of the client device 110 to identify a media overlay thatincludes the name of a merchant at the geolocation of the client device110. The media overlay may include other indicia associated with themerchant. The media overlays may be stored in the database 120 andaccessed through the database server 124.

The annotation system 206 may further enable a user to interact with aninteractive message, such as by adding one or more media content itemsto the interactive message, as described in further detail below. In oneexample embodiment, the annotation system 206 provides a publicationplatform that allows a user or merchant to create an interactive messagewith a plurality of objects associated with the interactive message forwhich users may add personal content. For example, a designer may createa video of a rock band with various interactive objects for differentmembers of the band (a drummer, a keyboard player, a guitarist, etc.).The video of the rock band may be made available to users as aninteractive message.

In one example embodiment, the annotation system 206 provides auser-based publication platform that enables users to select ageolocation on a map, and upload content associated with the selectedgeolocation. The user may also specify circumstances under which aparticular media overlay is to be offered to other users. The annotationsystem 206 generates a media overlay that includes the uploaded contentand associates the uploaded content with the selected geolocation.

In another example embodiment, the annotation system 206 provides amerchant-based publication platform that enables merchants to select aparticular media overlay associated with a geolocation via a biddingprocess. For example, the annotation system 206 associates the mediaoverlay of a highest-bidding merchant with a corresponding geolocationfor a predefined amount of time.

FIG. 3 is a schematic diagram 300 illustrating data which may be storedin the database(s) 120 of the server system 108, according to certainexample embodiments. While the content of the database 120 is shown tocomprise a number of tables, it will be appreciated that the data couldbe stored in other types of data structures (e.g., as an object-orienteddatabase).

The database 120 includes message data stored within a message table314. An entity table 302 stores entity data, including an entity graph304. Entities for which records are maintained within the entity table302 may include individuals, corporate entities, organizations, objects,places, events, etc. Regardless of type, any entity regarding which theserver system 108 stores data may be a recognized entity. Each entity isprovided with a unique identifier, as well as an entity type identifier(not shown).

The entity graph 304 furthermore stores information regardingrelationships and associations between entities. Such relationships maybe social, professional (e.g., work at a common corporation ororganization), interested-based, or activity-based, merely for example.

The database 120 also stores annotation data, in the example form ofmedia overlays or filters, in an annotation table 312. Annotation datamay also be referred to herein as “creative tools” or “interactivefeatures.” Annotation data may comprise predefined interactive messagesto be provided to users.

Media overlays or filters, for which data is stored within theannotation table 312, are associated with and applied to videos (forwhich data is stored in a video table 310) and/or images (for which datais stored in an image table 308). Filters, in one example, are overlaysthat are displayed as overlaid on an image or video during presentationto a recipient user. Filters may be of various types, includinguser-selected filters from a gallery of filters presented to a sendinguser by the messaging client application 114 when the sending user iscomposing a message. Other types of filters include geolocation filters(also known as geo-filters), which may be presented to a sending userbased on geographic location. For example, geolocation filters specificto a neighborhood or special location may be presented within a userinterface by the messaging client application 114, based on geolocationinformation determined by a GPS unit of the client device 110. Anothertype of filter is a data filter, which may be selectively presented to asending user by the messaging client application 114, based on otherinputs or information gathered by the client device 110 during themessage creation process. Examples of data filters include a currenttemperature at a specific location, a current speed at which a sendinguser is traveling, a battery life for a client device 110, or thecurrent time.

Other annotation data that may be stored within the annotation table 312is so-called “lens” data. A “lens” may be a real-time special effect andsound that may be added to an image or a video.

As mentioned above, the video table 310 stores video data which, in oneembodiment, is associated with messages for which records are maintainedwithin the message table 314. Similarly, the image table 308 storesimage data associated with messages for which message data is stored inthe message table 314. The entity table 302 may associate variousannotations from the annotation table 312 with various images and videosstored in the image table 308 and the video table 310.

A story table 306 stores data regarding collections of messages andassociated image, video, or audio data, which are compiled into acollection (e.g., a story, gallery, or media collection). The creationof a particular collection may be initiated by a particular user (e.g.,any user for whom a record is maintained in the entity table 302). Auser may create a “personal story” in the form of a collection ofcontent that has been created and sent/broadcast by that user. To thisend, the user interface of the messaging client application 114 mayinclude an icon that is user-selectable to enable a sending user to addspecific content to his or her personal story.

A media or message collection may also constitute a “live story,” whichis a collection of content from multiple users that is created manually,automatically, or using a combination of manual and automatictechniques. For example, a “live story” may constitute a curated streamof user-submitted content from various locations and events. Users whoseclient devices 110 have location services enabled and are at a commonevent location at a particular time may, for example, be presented withan option, via a user interface of the messaging client application 114,to contribute content to a particular live story. The live story may beidentified to the user by the messaging client application 114, based onhis or her location. The end result is a “live story” told from acommunity perspective.

A further type of content collection is known as a “location story,”which enables a user whose client device 110 is located within aspecific geographic location (e.g., on a college or university campus)to contribute to a particular collection. In some embodiments, acontribution to a location story may require a second degree ofauthentication to verify that the end user belongs to a specificorganization or other entity (e.g., is a student on the universitycampus).

FIG. 4 is a schematic diagram illustrating a structure of a message 400,according to some embodiments, generated by a client application 114 forcommunication to a further client application 114 or the messagingapplication server 116. The content of a particular message 400 is usedto populate the message table 314 stored within the database 120,accessible by the messaging application server 116. Similarly, thecontent of a message 400 is stored in memory as “in-transit” or“in-flight” data of the client device 110 or the application server 112.The message 400 is shown to include the following components:

-   -   A message identifier 402: a unique identifier that identifies        the message 400.    -   A message text payload 404: text, to be generated by a user via        a user interface of the client device 110 and that is included        in the message 400.    -   A message image payload 406: image data, captured by a camera        component of a client device 110 or retrieved from memory of a        client device 110, and that is included in the message 400.    -   A message video payload 408: video data, captured by a camera        component or retrieved from a memory component of the client        device 110 and that is included in the message 400.    -   A message audio payload 410: audio data, captured by a        microphone or retrieved from the memory component of the client        device 110, and that is included in the message 400.    -   Message annotations 412: annotation data (e.g., media overlays        such as filters, stickers, or other enhancements) that        represents annotations to be applied to the message image        payload 406, message video payload 408, or message audio payload        410 of the message 400.    -   A message duration parameter 414: a parameter value indicating,        in seconds, the amount of time for which content of the message        400 (e.g., the message image payload 406, message video payload        408, and message audio payload 410) is to be presented or made        accessible to a user via the messaging client application 114.    -   A message geolocation parameter 416: geolocation data (e.g.,        latitudinal and longitudinal coordinates) associated with the        content payload of the message 400. Multiple message geolocation        parameter 416 values may be included in the payload, each of        these parameter values being associated with respective content        items included in the content (e.g., a specific image within the        message image payload 406, or a specific video in the message        video payload 408).    -   A message story identifier 418: identifier values identifying        one or more content collections (e.g., “stories”) with which a        particular content item in the message image payload 406 of the        message 400 is associated. For example, multiple images within        the message image payload 406 may each be associated with        multiple content collections using identifier values.    -   A message tag 420: each message 400 may be tagged with multiple        tags, each of which is indicative of the subject matter of        content included in the message payload. For example, where a        particular image included in the message image payload 406        depicts an animal (e.g., a lion), a tag value may be included        within the message tag 420 that is indicative of the relevant        animal. Tag values may be generated manually, based on user        input, or may be automatically generated using, for example,        image recognition.    -   A message sender identifier 422: an identifier (e.g., a        messaging system identifier, email address, or device        identifier) indicative of a user of the client device 110 on        which the message 400 was generated and from which the message        400 was sent.    -   A message receiver identifier 424: an identifier (e.g., a        messaging system identifier, email address, or device        identifier) indicative of a user of the client device 110 to        whom the message 400 is addressed.

The contents (e.g., values) of the various components of the message 400may be pointers to locations in tables within which content data valuesare stored. For example, an image value in the message image payload 406may be a pointer to (or address of) a location within an image table308. Similarly, values within the message video payload 408 may point todata stored within a video table 310, values stored within the messageannotations 412 may point to data stored in an annotation table 312,values stored within the message story identifier 418 may point to datastored in a story table 306, and values stored within the message senderidentifier 422 and the message receiver identifier 424 may point to userrecords stored within an entity table 302.

As explained above, example embodiments allow for dynamic creation of aprofile design for a user, users associated with other users (e.g.,friends), and publishers of content. For example, a user may create aprofile in a content sharing platform, such as the example profile 500displayed on a display of computing device and shown in FIGS. 5A-5C(broken into three parts to fit on each page). In this example, a usermay use a computing device (e.g., mobile device) to request generationof a new profile (e.g., via a content sharing platform or messagingapplication). The computing device may request information or displayinformation that the user may provide to be included in the user profile500 or may automatically generate a profile 500 for the user based onother data from other systems. The computing device may displayinformation about the user, content sharing platform activityinformation for the user, information about users associated with theuser, and so forth. For example, the information included and displayedin the profile 500 may include a user name 502 and an image or photo 504for the user. The profile 500 may further include various options 506 toenhance the profile or experience, such as an option to add one or morefriends, enable push notifications, verify a phone number, synccontacts, verify and email address, and so forth. The profile 500 mayfurther include information about friends 508 (e.g., users associatedwith the users), such as images or photos associated with each friend, alist of friends, information about friends, access to one or more friendprofiles, and the like.

The profile 500 may further comprise the ability to create a bitmoji 510or other avatar and also have various data 512 associated with the usersuch as a daily horoscope for the user and various usage cards (e.g.,functionality usage or user interactions in the content sharingplatform) such as a top bitmoji, a top sticker or creative tool, #1 bestfriend, top face lens, top world lens, top font, top color, topgeofilter, top emoji, top custom sticker, top location, favoritepublisher, favorite show, and the like, as well as and other data. Forexample, a #1 best friend card may be displayed for the friend that theuser interacted with the most (e.g., exchanged messages, shared mediacontent items, etc.). A top face lens card or top world lens card may bedisplayed if the user has used at least one lens (or other creativetool) to augment a media content item and sent the media content item toanother user or added it to a media collection. The top face lens or topworld lens may be the most used lens by the user. A top font card may bedisplayed if a user has used a font tool on a media content item sent toanother user or posted to a media collection, and a top color card maybe displayed if the user has used a drawing tool on a media content itemsent to another user or posted to a media collection. A top geofiltercard may be displayed if a user has ever used a geofilter on a mediacontent item sent to another user or posted to a media collection, a topsticker card or top custom sticker card may be displayed if a user everused a sticker or customer sticker on a media content item sent toanother user or posted to a media collection. A top bitmoji card or topemoji card may be used if a user has ever used a bitmoji sticker oremoji sticker on a media content item sent to another user or posted toa media collection. A top location card may be displayed based on thelocation where the user spends the most time. A favorite publisher cardmay be displayed based on the most viewed publisher content or favoriteshow.

The profile 500 may also have trophy case information 514. Trophy caseinformation may comprise achievement information with a pictographlinked to a type of achievement fulfilled by a user. For example, inorder to assess whether the achievement is fulfilled, the socialmessaging system may receive a message activity communication from aclient device, access messaging activity from various databases,determine a messaging score associated with the achievement pictograph(e.g., trophy), determine whether the message activity communicationdictates an adjustment of the message activity score, further determinethe message activity score transgresses a first threshold activityscore, and display the achievement pictograph, as further described inpending application Ser. No. 15/098,603, incorporated herein byreference.

The profile 500 may further have an option to include or createhighlights such as favorite media content that the user has created.

The profile 500 may further include information or datum 516 saved bythe user from other users, publishers, or other sources. For example, afriend may send the user a phone number, address, link (e.g., URL),attachment (e.g., via a message in the content sharing platform) and theuser may save the phone number, address, link, attachment (e.g., image,video), and the like to his user profile 500. The datum 516 may be inorder of most recently received or saved and allow easy access to themessages or datum all in one place. In one example, the datum may be anentire message or media content item or may be a portion of a message ormedia content item. For example, a message sent to the user from anotheruser may contain a phone number or address within the message. The usermay select a portion of the message (e.g., just the phone number, justthe address, the phone number and address, etc.), or the whole message,and save it to his user profile.

The profile may also include creative tools 518 available to the user,such as unlocked lenses or other creative tools for augmenting mediacontent items (e.g., photos or videos). The profile 500 may furthercomprise saved media content items 524 that may be media content itemscreated by the user.

The profile 500 may further include an identity carousel 522 (FIG. 5A)which may have identity information for the user such as the user name502 and the image or photo 504. The carousel 522 may further compriseinformation about an active media collection created by the user, asshown in the example profile 600 of FIG. 6, location or movementinformation as shown in the example profile 700 of FIG. 7, or amachine-readable optical label (e.g., a QR code, barcode, etc.) as shownin the example profile 800 of FIG. 8.

As described above, a user may have an option to add one or more friendvia the profile displayed on the computing device. For example, the usermay select an item in a graphical user interface to “add friends.” Thisis just one example for adding one or more friends; it is understoodthat other methods to add one or more friends may be used with exampleembodiments. The computing device receives the request to create arelationship between the user (e.g., first user) and the friend (e.g.,second user) of the content sharing planform. The request may compriseinformation about the friend, such as a name, email address, user name,or the like. The computing device may then associate the friend with theuser. The friend information or association may be stored with profiledata locally on the computing device and/or sent to a server system tobe stored at the server system (e.g., via profile generation system128). In another example, the request may be handled by the serversystem (e.g., server system 108) and the server system may receive therequest and associate the friend with the user.

FIG. 9 is a flow chart illustrating aspects of a method 900 forgenerating user profile data, according to some example embodiments. Forillustrative purposes, the method 900 is described with respect to thenetworked system 100 of FIG. 1. It is to be understood that the method900 may be practiced with other system configurations in otherembodiments.

In operation 902, a server system (e.g., server system 108 or profilegeneration system 128) receives, from a computing device associated witha first user of a content sharing platform, a request to access a seconduser profile in the content sharing platform. For example, the firstuser may interact with a display on the computing device to access andview the second user profile. The computing device may then send arequest to access a second user profile to the server system to accessand receive user profile data for the second user to generate the seconduser profile and display the second user profile on the computingdevice. In one example, the computing device may have some or all of thesecond user profile data stored locally on the computing device, andthus may only send a request to the server system to access and receiveany updated second user profile data.

In one example, the computing device and/or the server system maydetermine that the first user is authorized to access the second userprofile. For example, the computing device and/or the server system maydetermine that the first user is associated with the second user (e.g.,they are “friends”), that the second user has authorized the first userto access the second user profile, and so forth. In another example, thecomputing device and/or server system may determine that the first useris not authorized to access the second user profile and deny or rejectthe request to access the second user profile.

In one example, the computing device may request (e.g., as part of thesecond user profile) all data for the second user profile, just new orupdated data for the second user profile, just specific data (e.g.,compatibility data, relationship data, location data, distance data,creative tools data, etc.), and so forth. The computing device mayrequest the data in one request or in multiple requests.

In operation 904, the server system generates second user profile data.In one example, the server system generates user profile data comprisinginformation associated with the second user and activity of the seconduser in the content sharing platform. In one example, the server systemmay access one or more databases 120 to determine information associatedwith the second user such as a user name, an image or photo associatedwith the user, any current media collections by the second user,location information for the user, groups of the user, and otherinformation (e.g., similar to the information described above forprofile display) associated with the user to be used to generate adisplay of the second user profile.

Also, the server system may access activity data of the second user. Inone example, the server system may have a log comprising all theactivity of the second user in the content sharing platform. Forexample, the server system may log when the second user interacts withanother user, messages and media content items sent and received fromother users, messages and media content items included in one or moremedia collections, second user access and viewing of publisher data,media collections, other user content, and other activity conductedwithin the content sharing platform. The server system may generate sucha log for each user of the content sharing platform. The server systemmay access the log associated with the second user to determineinformation to include in the second user profile. For example, theserver system may determine whether the second user has any currentmedia collections and what time or date the second user last contributedmessages or media content items to the media collection (e.g., “Added toStory 23m”), what messages or media content items the second user hassaved (e.g., in total or in a predetermined time or date range), whatattachments or other data the second user has saved from messages orother communications from other users, location changes, and so forth.

In operation 906, the server system accesses activity data for both thefirst user and the second user. As explained above, the server systemmay access the activity data in one or more databases 120. In operation908, the server system determines activity data common to both the firstuser and the second user. For example, the server system may determinemessages or media content items (e.g., images or videos) shared betweenthe first user and the second user, messages or media content itemsgenerated by the second user and viewed and/or saved by the first useror vice versa, one or more datum saved by the first user from acommunication received from the second user and vice versa, creativetools accessible to both the first user and the second user, creativetools that were accessed by the first user via the second user and viceversa, location information for the first user and the second user, andso forth.

In operation 910, the server system generates the second user profiledata further comprising the common activity data related to both thefirst user and the second user in the content sharing platform, as partof the second user profile. For example, the server system may generateactivity data comprising at least one media content item generated bythe second user that was viewed or saved by the first user, one or moredatum saved by the first user from a communication received from thesecond user, compatibility data, one or more relationship type for thefirst user and the second user, a distance between a location of a firstuser and a location of a second user (e.g., by determining first userlocation data and second user location data based on location of acomputing device associated with each user or recent location datastored for each user, and determining the distance between the locationof the first user and the location of the second user), creative toolsaccessible to both the first user and the second user (e.g., anindication of which creative tools are accessible to both the first userand the second user), a media collection generated by the second userand viewed and/or saved by the first user and vice versa, a message ormedia content item save by the first user from the media collectiongenerated by the second user and vice versa, and so forth.

The server system may then send the generated second user profile datato the computing device associated with the first user. As explainedabove, the second user profile data may comprise all of the data for thesecond user profile data, a subset of the data (e.g., only updated data,specifically requested data (e.g., media content items from the seconduser saved by the first user), an indication that there is no new datafrom what was last sent, and so forth).

In operation 912, the server system causes the display of the seconduser profile on the computing device associated with the first user. Forexample, the computing device associated with the first user receivesthe second user profile data and generates a graphical user interface(GUI) comprising the second user profile data. An example second userprofile 1000 displayed on a display of a computing device is shown inFIGS. 10A-10C (broken into three parts to fit on each page).

In one example, causing display of the second user profile furthercomprises causing an indicium to be generated indicating common activityrelated to both the first user and the second user in the contentsharing platform, the indicium to be displayed on a display of thecomputing device associated with the first user, and causing the displayof the common activity data comprising common activity related to boththe first user and the second user in the content sharing platform aspart of the second user profile based on receiving an indication thatthe first user interacted with the indicium indicating the commonactivity. In one example, the indicium “Me and Amy” may be displayedthat the user may select to view common activity data for the user(e.g., “Me”) and the second user (e.g., “Amy”).

The example second user profile 1000 in FIG. 10 may include information1002 about the second user, such as the name of the user, a user namefor the user in the content sharing platform, and an image or photo forthe user, and so forth. As explained above with respect to FIGS. 5A-5C,the information 1002 about the second user may be in the form of anidentity carousel which may comprise the identity information (e.g.,name of the user, user name, image or photo, etc.) and also informationabout an active media collection created by the user (e.g., a thumbnailof a media content in the media collection and a date/time when thesecond user made an addition to the media collection), location ormovement information (e.g., an image of a map showing a location of thesecond user or that the second user just flew from Los Angeles to NewYork two hours ago, etc.), or a machine-readable optical label (e.g., aQR code, barcode, etc.) associated with the second user, and so forth.The identity information 1002 may further comprise an indication (e.g.,icon, image, text) that the second user is a friend of the first user.

The example second user profile 1000 may further comprise one or moreprofile cards 1004. The profile cards 1004 may comprise cards indicatingthat the first user and the second user are super best friends (e.g.,“Super BFF”, which appears next to a user's number one best friend whenthe number one best friend also has the user as their number one bestfriend (e.g., for a predetermined period such as two months)), bestfriends (e.g., “BFF”), other form of relationship or friendships, suchas “Besties”, “BFs”, “Their BF, but . . . ”, “Mutual BFs”, “Snapstreak”,and other profile cards similar to those shown and described withrespect to FIGS. 5A-5C (e.g., compatibility, top face lens, etc.). Acompatibility profile card may show the second user's horoscope emoji orother astrological information. In one example, this feature allows auser to tap on the astrological sign emoji of and friend (or public)profile (who has the relevant information entered in their profile) andgenerate a compatibility chart with 10 different top aspects. Forexample, a user can view his compatibility chart with his friend (orpublic account) and then tap through their top 10 aspects together,swiping up on any for which that the user would like more detailedinformation. At the end, the user can swipe up to learn about morecompatibility charts and the components of them (e.g., planets, aspects)and what they mean.

A top lens profile card (including a top world lens card) in the seconduser profile 1000 (e.g., friend profile), may be displayed if either thefirst user or the second user has sent at least one creative tool (e.g.,lens) to the other directly or via a media collection. This could becreative tools sent to the other user within a predetermined time period(e.g., last two weeks). A top geofilter profile card may be displayed ifeither the first user or the second user has sent at least one messageor media content item with a geofilter to the other user directly or viaa media collection. A top bitmoji profile card or top friendmoji profilecard may display the most used bitmoji or friendmoji. A top stickerprofile card, top emoji sticker profile card, or top custom stickerprofile card may be displayed if the first user and the second user havesent a sticker (e.g., one particular form of creative tool) to eachother directly or via a media collection. A top location profile cardmay be displayed if the users have been in the same location with eachother. This may be over a predetermined period of time (e.g., within thelast month, two weeks, etc.).

A favorite publisher profile card may be displayed if the users haveever shared content or an edition from a publisher. A favorite showprofile card may be displayed if the users have ever shared a show toeach other. A favorite song profile card may be displayed if the usersever shared a song with each other (e.g., via the content sharingplatform or via other method such as Shazam, Spotify, Apple Music,etc.).

The example second user profile 1000 may further comprise saved mediacontent items 1006. The saved media content items 1006 may comprise anddisplay all of the media content items that the users have saved fromeach other. The display may be in order of date that they were saved(e.g., in order from left to right, left being the most recent). A usermay select a thumbnail of the media content item to view the mediacontent item in a larger size (e.g., full screen).

The example second user profile 1000 may further comprise attachments1008 comprising data exchanged between the first user, and/or data savedby the first or second user from messages, media content items, or otherdata exchanges between the users. In one example, only the most recentattachments may be displayed (e.g., most recent three attachments,attachments in the last day or week, etc.). Further indications may beincluded for each media content item, such as which user sent theattachment, which user saved the attachment, and the like. Attachmentsmay include phone number, addresses, links (e.g., URL), user names,contact information (e.g., for a user or other person or business),songs, or other data included in message or media content item exchangedbetween the users.

The example second user profile 1000 may further comprise a list ofcreative tools 1010 (e.g., unlocked lenses) that may have been unlockedfrom each other. For example, a creative tool, such as a lens, may belocked unless a user meets certain criteria (e.g., is in a particularlocation, performs a particular action, etc.).

The example second user profile 1000 may further comprise a distance1012 between the first user and the second user. In one example, thefirst user and the second user may be shown on a map in each of theuser's respective locations and information about how far away they areand how long it would take to walk, bike, drive, fly, use publictransit, and the like may also be calculated and displayed. A user mayalso be able to access functionality to get directions to the locationof the other user.

The example second user profile 1000 may further comprise a friendmojilens profile card 1014. The friendmoji lens profile card 1014 maycomprise a friendmoji lens (e.g., creative tool) that may represent thefirst user and the second user and allow the first user and the seconduser to send the friendmoji to other users or apply the friendmoji to amedia content item and send it to other users. There may be more thanone friendmoji lens available for the first user and second user.

The example second user profile 1000 may further comprise a list ofgroups 1016 to which the first user and second user both belong. Forexample, the server system or computing device may determine whichgroups each user is a member of and which groups they have in common. Inone example, each group may also have a profile, as shown in FIG. 11.The group profile may comprise a list of group members and the abilityto access individual profiles for each group member. The group profilemay further comprise identity information for the group comprising agroup name, image or photo associated with the group (e.g., showing oneor more of the group members) and other identity information similar tothe identity information and carousal shown and described with respectto other profiles. The group profile may also comprise features andfunctionality similar to the features and functionality shown anddescribed with respect to other profiles (e.g., location activity,profile cards, saved media content items, attachments, etc.). Likewise,the server system and/or computing device may generate the group profilesimilar to what is described herein with respect to other profiles.

Returning to FIG. 10, the example second user profile 1000 may furthercomprise highlights 1018 where the second user may display favoritemedia content items, favorite media collections, favorite publishers,and so forth. The example second user profile 1000 may further comprisefunctionality to send the second user profile to another user, turn onand off notifications related to the second user or second user profile,mute a media collection (e.g., story), share a batter percentage, cleara conversation, block, report, and so forth, as shown in the exampleprofile 1200 of FIG. 12.

The example second user profile 1000 may further comprise functionalityto allow the first user to communication with the second user, as shownin FIG. 13. For example, the first user may send a media content item,capture a media content item, call the second user, send an emoji, andso forth.

In some example embodiments a user may only access another user profileunder certain conditions. For example, user A can only access theupdates/activities user B chooses to share with his friends (e.g., userA is one friend), such as friend stories, maps explore updates,locations, and so forth. In another example user A can only access thesaved media and attachments from user B in the conversation between Aand B. In yet another example, user A can only access the saved mediaand attachments from user B in the same conversation group (e.g., thegroup may have members in additional to A and B). In another example,user A does not have access to user B's activities, such as when user Binteracts with another user.

Some example embodiments may further comprise a publisher profilecomprising information and content from publishers of content. Apublisher of content may be a person or an entity, such as a celebrity,magazine publisher, news media publisher, and the like, that publishescontent such as media collections, media content items, episodes ofshows, and other content. FIG. 14 shows an example publisher profile1400 comprising identity information 1402 for the publisher (e.g.,publisher name and summary of type of content provided) and an option tosubscribe 1404 to the publisher content. If a user has alreadysubscribed to the publisher content, the option to subscribe 1404 wouldnot be displayed. The publisher profile 1400 may further comprise images1406 representing highlighted content 1408. Example embodiments allow apublisher to handpick and show favorite or highest quality content ashighlights. The publisher profile 1400 may further comprise an option1410 to view archived content and an option 1412 to view content savedby the user (e.g., favorite content saved by the user).

FIG. 15 shows an example publisher profile 1500 comprising identityinformation 1502 for the publisher (e.g., publisher name and summary oftype of content provided) and an option to subscribe 1504 to thepublisher content. If a user is already subscribed to the publishercontent, the option to subscribe 1504 would not be displayed. Thepublisher profile 1500 may further comprise images 1506 representingcontent (e.g., episodes) provided by the publishers, and options to viewdifferent seasons of episodes 1508 and 1510.

In one example, a user may subscribe or unsubscribe from a publisher;access highlights, archives, saved content, and different seasons orepisodes, and the like from a publisher; send a publisher profile toanother user; share a publisher URL, and so forth.

Similar to what is described above for a user profile, a user mayrequest access to a publisher profile and the computing device mayrequest the publisher profile data from the server system, receive thepublisher profile data, and display the publisher profile data on adisplay of the computing device.

FIG. 16 is a block diagram 1600 illustrating a software architecture1602, which can be installed on any one or more of the devices describedabove. For example, in various embodiments, client devices 110, serversystems 108, and servers 102, 112, 116, 118, 122, 124 and 128 may beimplemented using some or all of the elements of the softwarearchitecture 1602. FIG. 16 is merely a non-limiting example of asoftware architecture, and it will be appreciated that many otherarchitectures can be implemented to facilitate the functionalitydescribed herein. In various embodiments, the software architecture 1602is implemented by hardware such as machine 1700 of FIG. 17 that includesprocessors 1710, memory 1730, and I/O components 1750. In this example,the software architecture 1602 can be conceptualized as a stack oflayers where each layer may provide a particular functionality. Forexample, the software architecture 1602 includes layers such as anoperating system 1604, libraries 1606, frameworks 1608, and applications1610. Operationally, the applications 1610 invoke API calls 1612 throughthe software stack and receive messages 1614 in response to the APIcalls 1612, consistent with some embodiments.

In various implementations, the operating system 1604 manages hardwareresources and provides common services. The operating system 1604includes, for example, a kernel 1620, services 1622, and drivers 1624.The kernel 1620 acts as an abstraction layer between the hardware andthe other software layers, consistent with some embodiments. Forexample, the kernel 1620 provides memory management, processormanagement (e.g., scheduling), component management, networking, andsecurity settings, among other functionality. The services 1622 canprovide other common services for the other software layers. The drivers1624 are responsible for controlling or interfacing with the underlyinghardware, according to some embodiments. For instance, the drivers 1624can include display drivers, camera drivers, BLUETOOTH® or BLUETOOTH®Low Energy drivers, flash memory drivers, serial communication drivers(e.g., Universal Serial Bus (USB) drivers), WI-FI® drivers, audiodrivers, power management drivers, and so forth.

In some embodiments, the libraries 1606 provide a low-level commoninfrastructure utilized by the applications 1610. The libraries 1606 caninclude system libraries 1630 (e.g., C standard library) that canprovide functions such as memory allocation functions, stringmanipulation functions, mathematic functions, and the like. In addition,the libraries 1606 can include API libraries 1632 such as medialibraries (e.g., libraries to support presentation and manipulation ofvarious media formats such as Moving Picture Experts Group-4 (MPEG4),Advanced Video Coding (H.264 or AVC), Moving Picture Experts GroupLayer-3 (MP3), Advanced Audio Coding (AAC), Adaptive Multi-Rate (AMR)audio codec, Joint Photographic Experts Group (JPEG or JPG), or PortableNetwork Graphics (PNG)), graphics libraries (e.g., an OpenGL frameworkused to render in two dimensions (2D) and in three dimensions (3D)graphic content on a display), database libraries (e.g., SQLite toprovide various relational database functions), web libraries (e.g.,WebKit to provide web browsing functionality), and the like. Thelibraries 1606 can also include a wide variety of other libraries 1634to provide many other APIs to the applications 1610.

The frameworks 1608 provide a high-level common infrastructure that canbe utilized by the applications 1610, according to some embodiments. Forexample, the frameworks 1608 provide various graphic user interface(GUI) functions, high-level resource management, high-level locationservices, and so forth. The frameworks 1608 can provide a broad spectrumof other APIs that can be utilized by the applications 1610, some ofwhich may be specific to a particular operating system 1604 or platform.

In an example embodiment, the applications 1610 include a homeapplication 1650, a contacts application 1652, a browser application1654, a book reader application 1656, a location application 1658, amedia application 1660, a messaging application 1662, a game application1664, and a broad assortment of other applications such as a third-partyapplication 1666. According to some embodiments, the applications 1610are programs that execute functions defined in the programs. Variousprogramming languages can be employed to create one or more of theapplications 1610, structured in a variety of manners, such asobject-oriented programming languages (e.g., Objective-C, Java, or C++)or procedural programming languages (e.g., C or assembly language). In aspecific example, the third-party application 1666 (e.g., an applicationdeveloped using the ANDROID™ or IOS™ software development kit (SDK) byan entity other than the vendor of the particular platform) may bemobile software running on a mobile operating system such as IOS™,ANDROID™, WINDOWS® Phone, or another mobile operating system. In thisexample, the third-party application 1666 can invoke the API calls 1612provided by the operating system 1604 to facilitate functionalitydescribed herein.

Some embodiments may particularly include a media content application1667. In certain embodiments, this may be a standalone application thatoperates to manage communications with a server system such asthird-party servers or the server system 108. In other embodiments, thisfunctionality may be integrated with another application (e.g.,messaging application 1662). The media content application 1667 mayrequest and display various data related to messaging, media content,media collections, media overlays, user profiles, publisher profiles,and so forth, and may provide the capability for a user to input datarelated to the system via a touch interface, via a keyboard, or using acamera device of the machine 1700, communication with a server systemvia I/O components 1750, and receipt and storage of object data inmemory 1730. Presentation of information and user inputs associated withthe information may be managed by the media content application 1667using different frameworks 1608, library 1606 elements, or operatingsystem 1604 elements operating on the machine 1700.

FIG. 17 is a block diagram illustrating components of a machine 1700,according to some embodiments, able to read instructions from amachine-readable medium (e.g., a machine-readable storage medium) andperform any one or more of the methodologies discussed herein.Specifically, FIG. 17 shows a diagrammatic representation of the machine1700 in the example form of a computer system, within which instructions1716 (e.g., software, a program, an application, an applet, an app, orother executable code) for causing the machine 1700 to perform any oneor more of the methodologies discussed herein can be executed. Inalternative embodiments, the machine 1700 operates as a standalonedevice or can be coupled (e.g., networked) to other machines. In anetworked deployment, the machine 1700 may operate in the capacity of aserver machine, 108, 112, 116, 118, 122, 124, 128 and the like, or aclient device 110 in a server-client network environment, or as a peermachine in a peer-to-peer (or distributed) network environment. Themachine 1700 can comprise, but not be limited to, a server computer, aclient computer, a personal computer (PC), a tablet computer, a laptopcomputer, a netbook, a personal digital assistant (PDA), anentertainment media system, a cellular telephone, a smart phone, amobile device, a wearable device (e.g., a smart watch), a smart homedevice (e.g., a smart appliance), other smart devices, a web appliance,a network router, a network switch, a network bridge, or any machinecapable of executing the instructions 1716, sequentially or otherwise,that specify actions to be taken by the machine 1700. Further, whileonly a single machine 1700 is illustrated, the term “machine” shall alsobe taken to include a collection of machines 1700 that individually orjointly execute the instructions 1716 to perform any one or more of themethodologies discussed herein.

In various embodiments, the machine 1700 comprises processors 1710,memory 1730, and I/O components 1750, which can be configured tocommunicate with each other via a bus 1702. In an example embodiment,the processors 1710 (e.g., a central processing unit (CPU), a reducedinstruction set computing (RISC) processor, a complex instruction setcomputing (CISC) processor, a graphics processing unit (GPU), a digitalsignal processor (DSP), an application specific integrated circuit(ASIC), a radio-frequency integrated circuit (RFIC), another processor,or any suitable combination thereof) include, for example, a processor1712 and a processor 1714 that may execute the instructions 1716. Theterm “processor” is intended to include multi-core processors 1710 thatmay comprise two or more independent processors 1712, 1714 (alsoreferred to as “cores”) that can execute instructions 1716contemporaneously. Although FIG. 17 shows multiple processors 1710, themachine 1700 may include a single processor 1710 with a single core, asingle processor 1710 with multiple cores (e.g., a multi-core processor1710), multiple processors 1712, 1714 with a single core, multipleprocessors 1712, 1714 with multiple cores, or any combination thereof.

The memory 1730 comprises a main memory 1732, a static memory 1734, anda storage unit 1736 accessible to the processors 1710 via the bus 1702,according to some embodiments. The storage unit 1736 can include amachine-readable medium 1718 on which are stored the instructions 1716embodying any one or more of the methodologies or functions describedherein. The instructions 1716 can also reside, completely or at leastpartially, within the main memory 1732, within the static memory 1734,within at least one of the processors 1710 (e.g., within the processor'scache memory), or any suitable combination thereof, during executionthereof by the machine 1700. Accordingly, in various embodiments, themain memory 1732, the static memory 1734, and the processors 1710 areconsidered machine-readable media 1718.

As used herein, the term “memory” refers to a machine-readable medium1718 able to store data temporarily or permanently and may be taken toinclude, but not be limited to, random-access memory (RAM), read-onlymemory (ROM), buffer memory, flash memory, and cache memory. While themachine-readable medium 1718 is shown, in an example embodiment, to be asingle medium, the term “machine-readable medium” should be taken toinclude a single medium or multiple media (e.g., a centralized ordistributed database, or associated caches and servers) able to storethe instructions 1716. The term “machine-readable medium” shall also betaken to include any medium, or combination of multiple media, that iscapable of storing instructions (e.g., instructions 1716) for executionby a machine (e.g., machine 1700), such that the instructions 1716, whenexecuted by one or more processors of the machine 1700 (e.g., processors1710), cause the machine 1700 to perform any one or more of themethodologies described herein. Accordingly, a “machine-readable medium”refers to a single storage apparatus or device, as well as “cloud-based”storage systems or storage networks that include multiple storageapparatus or devices. The term “machine-readable medium” shallaccordingly be taken to include, but not be limited to, one or more datarepositories in the form of a solid-state memory (e.g., flash memory),an optical medium, a magnetic medium, other non-volatile memory (e.g.,erasable programmable read-only memory (EPROM)), or any suitablecombination thereof. The term “machine-readable medium” specificallyexcludes non-statutory signals per se.

The I/O components 1750 include a wide variety of components to receiveinput, provide output, produce output, transmit information, exchangeinformation, capture measurements, and so on. In general, it will beappreciated that the I/O components 1750 can include many othercomponents that are not shown in FIG. 17. The I/O components 1750 aregrouped according to functionality merely for simplifying the followingdiscussion, and the grouping is in no way limiting. In various exampleembodiments, the I/O components 1750 include output components 1752 andinput components 1754. The output components 1752 include visualcomponents (e.g., a display such as a plasma display panel (PDP), alight emitting diode (LED) display, a liquid crystal display (LCD), aprojector, or a cathode ray tube (CRT)), acoustic components (e.g.,speakers), haptic components (e.g., a vibratory motor), other signalgenerators, and so forth. The input components 1754 include alphanumericinput components (e.g., a keyboard, a touch screen configured to receivealphanumeric input, a photo-optical keyboard, or other alphanumericinput components), point-based input components (e.g., a mouse, atouchpad, a trackball, a joystick, a motion sensor, or other pointinginstruments), tactile input components (e.g., a physical button, a touchscreen that provides location and force of touches or touch gestures, orother tactile input components), audio input components (e.g., amicrophone), and the like.

In some further example embodiments, the I/O components 1750 includebiometric components 1756, motion components 1758, environmentalcomponents 1760, or position components 1762, among a wide array ofother components. For example, the biometric components 1756 includecomponents to detect expressions (e.g., hand expressions, facialexpressions, vocal expressions, body gestures, or eye tracking), measurebiosignals (e.g., blood pressure, heart rate, body temperature,perspiration, or brain waves), identify a person (e.g., voiceidentification, retinal identification, facial identification,fingerprint identification, or electroencephalogram basedidentification), and the like. The motion components 1758 includeacceleration sensor components (e.g., accelerometer), gravitation sensorcomponents, rotation sensor components (e.g., gyroscope), and so forth.The environmental components 1760 include, for example, illuminationsensor components (e.g., photometer), temperature sensor components(e.g., one or more thermometers that detect ambient temperature),humidity sensor components, pressure sensor components (e.g.,barometer), acoustic sensor components (e.g., one or more microphonesthat detect background noise), proximity sensor components (e.g.,infrared sensors that detect nearby objects), gas sensor components(e.g., machine olfaction detection sensors, gas detection sensors todetect concentrations of hazardous gases for safety or to measurepollutants in the atmosphere), or other components that may provideindications, measurements, or signals corresponding to a surroundingphysical environment. The position components 1762 include locationsensor components (e.g., a Global Positioning System (GPS) receivercomponent), altitude sensor components (e.g., altimeters or barometersthat detect air pressure from which altitude may be derived),orientation sensor components (e.g., magnetometers), and the like.

Communication can be implemented using a wide variety of technologies.The I/O components 1750 may include communication components 1764operable to couple the machine 1700 to a network 1780 or devices 1770via a coupling 1782 and a coupling 1772, respectively. For example, thecommunication components 1764 include a network interface component oranother suitable device to interface with the network 1780. In furtherexamples, communication components 1764 include wired communicationcomponents, wireless communication components, cellular communicationcomponents, near field communication (NFC) components, BLUETOOTH®components (e.g., BLUETOOTH® Low Energy), WI-FI® components, and othercommunication components to provide communication via other modalities.The devices 1770 may be another machine 1700 or any of a wide variety ofperipheral devices (e.g., a peripheral device coupled via a UniversalSerial Bus (USB)).

Moreover, in some embodiments, the communication components 1764 detectidentifiers or include components operable to detect identifiers. Forexample, the communication components 1764 include radio frequencyidentification (RFID) tag reader components, NFC smart tag detectioncomponents, optical reader components (e.g., an optical sensor to detecta one-dimensional bar codes such as a Universal Product Code (UPC) barcode, multi-dimensional bar codes such as a Quick Response (QR) code,Aztec Code, Data Matrix, Dataglyph, MaxiCode, PDF417, Ultra Code,Uniform Commercial Code Reduced Space Symbology (UCC RSS)-2D bar codes,and other optical codes), acoustic detection components (e.g.,microphones to identify tagged audio signals), or any suitablecombination thereof. In addition, a variety of information can bederived via the communication components 1764, such as location viaInternet Protocol (IP) geolocation, location via WI-FI® signaltriangulation, location via detecting a BLUETOOTH® or NFC beacon signalthat may indicate a particular location, and so forth.

In various example embodiments, one or more portions of the network 1780can be an ad hoc network, an intranet, an extranet, a virtual privatenetwork (VPN), a local area network (LAN), a wireless LAN (WLAN), a widearea network (WAN), a wireless WAN (WWAN), a metropolitan area network(MAN), the Internet, a portion of the Internet, a portion of the publicswitched telephone network (PSTN), a plain old telephone service (POTS)network, a cellular telephone network, a wireless network, a WI-FI®network, another type of network, or a combination of two or more suchnetworks. For example, the network 1780 or a portion of the network 1780may include a wireless or cellular network, and the coupling 1782 may bea Code Division Multiple Access (CDMA) connection, a Global System forMobile communications (GSM) connection, or another type of cellular orwireless coupling. In this example, the coupling 1782 can implement anyof a variety of types of data transfer technology, such as SingleCarrier Radio Transmission Technology (1×RTT), Evolution-Data Optimized(EVDO) technology, General Packet Radio Service (GPRS) technology,Enhanced Data rates for GSM Evolution (EDGE) technology, thirdGeneration Partnership Project (3GPP) including 3G, fourth generationwireless (4G) networks, Universal Mobile Telecommunications System(UMTS), High Speed Packet Access (HSPA), Worldwide Interoperability forMicrowave Access (WiMAX), Long Term Evolution (LTE) standard, othersdefined by various standard-setting organizations, other long rangeprotocols, or other data transfer technology.

In example embodiments, the instructions 1716 are transmitted orreceived over the network 1780 using a transmission medium via a networkinterface device (e.g., a network interface component included in thecommunication components 1764) and utilizing any one of a number ofwell-known transfer protocols (e.g., Hypertext Transfer Protocol(HTTP)). Similarly, in other example embodiments, the instructions 1716are transmitted or received using a transmission medium via the coupling1772 (e.g., a peer-to-peer coupling) to the devices 1770. The term“transmission medium” shall be taken to include any intangible mediumthat is capable of storing, encoding, or carrying the instructions 1716for execution by the machine 1700, and includes digital or analogcommunications signals or other intangible media to facilitatecommunication of such software.

Furthermore, the machine-readable medium 1718 is non-transitory (inother words, not having any transitory signals) in that it does notembody a propagating signal. However, labeling the machine-readablemedium 1718 “non-transitory” should not be construed to mean that themedium is incapable of movement; the machine-readable medium 1718 shouldbe considered as being transportable from one physical location toanother. Additionally, since the machine-readable medium 1718 istangible, the machine-readable medium 1718 may be considered to be amachine-readable device.

Throughout this specification, plural instances may implementcomponents, operations, or structures described as a single instance.Although individual operations of one or more methods are illustratedand described as separate operations, one or more of the individualoperations may be performed concurrently, and nothing requires that theoperations be performed in the order illustrated. Structures andfunctionality presented as separate components in example configurationsmay be implemented as a combined structure or component. Similarly,structures and functionality presented as a single component may beimplemented as separate components. These and other variations,modifications, additions, and improvements fall within the scope of thesubject matter herein.

Although an overview of the inventive subject matter has been describedwith reference to specific example embodiments, various modificationsand changes may be made to these embodiments without departing from thebroader scope of embodiments of the present disclosure.

The embodiments illustrated herein are described in sufficient detail toenable those skilled in the art to practice the teachings disclosed.Other embodiments may be used and derived therefrom, such thatstructural and logical substitutions and changes may be made withoutdeparting from the scope of this disclosure. The Detailed Description,therefore, is not to be taken in a limiting sense, and the scope ofvarious embodiments is defined only by the appended claims, along withthe full range of equivalents to which such claims are entitled.

As used herein, the term “or” may be construed in either an inclusive orexclusive sense. Moreover, plural instances may be provided forresources, operations, or structures described herein as a singleinstance. Additionally, boundaries between various resources,operations, modules, engines, and data stores are somewhat arbitrary,and particular operations are illustrated in a context of specificillustrative configurations. Other allocations of functionality areenvisioned and may fall within a scope of various embodiments of thepresent disclosure. In general, structures and functionality presentedas separate resources in the example configurations may be implementedas a combined structure or resource. Similarly, structures andfunctionality presented as a single resource may be implemented asseparate resources. These and other variations, modifications,additions, and improvements fall within a scope of embodiments of thepresent disclosure as represented by the appended claims. Thespecification and drawings are, accordingly, to be regarded in anillustrative rather than a restrictive sense.

What is claimed is:
 1. A method comprising: receiving, by a serversystem from a computing device associated with a first user of a contentsharing platform, a request to access a second user profile associatedwith a second user in the content sharing platform; determining, by theserver system, common activity data to both the first user and thesecond user, the common activity data comprising at least a messagecomprising a photograph or video generated by the second user that wasviewed or saved by the first user; and causing display, on the firstcomputing device by the server system, of the second user profilecomprising the common activity data related to both the first user andthe second user in the content sharing platform including the messagecomprising a photograph or video generated by the second user that wasviewed or saved by the first user.
 2. The method of claim 1, whereinbefore receiving the request to access the second user profileassociated with the second user, the method comprises: receiving arequest to create a relationship between the first user of the contentsharing platform and the second user of the content sharing platform;and associating the first user with the second user.
 3. The method ofclaim 2, wherein before generating the second user profile, the methodcomprises: determining that the first user is associated with the seconduser.
 4. The method of claim 1, wherein the generated second userprofile data further comprises information associated with the seconduser and activity of the second user in the content sharing platform;and wherein causing display of the second user profile further comprisescausing display of the second user profile comprising the informationassociated with the second user and the activity of the second user inthe content sharing platform.
 5. The method of claim 1, furthercomprising: generating compatibility data for the first user and thesecond user; and wherein generating the second user profile data furthercomprises including the compatibility data in the second user profiledata.
 6. The method of claim 1, further comprising: generating one ormore relationship type for the first user and the second user; andwherein generating the second user profile data further comprisesincluding the one or more relationship types in the second user profiledata.
 7. The method of claim 1, further comprising: determining creativetools accessible to both the first user and the second user; and whereingenerating the second user profile data further comprises including anindication of the creative tools accessible to both the first user andthe second user in the second user profile data.
 8. The method of claim1, wherein the photograph or video was generated by the computing deviceassociated with the second user and posted to a media collection via thecontent sharing platform, and the photograph or video was viewed orsaved by the first user via the computing device associated with thefirst user.
 9. The method of claim 1, wherein the common activity datafurther comprises data saved by the first user from a communicationreceived from the second user, the data comprising at least one of aphone number, an address, a link, or an attachment.
 10. The method ofclaim 1, wherein the common activity further comprises a song sharedbetween the first user and the second user.
 11. A system comprising: oneor more hardware processors; and a computer-readable medium storinginstructions that are executable by the one or more hardware processorsto cause the system to perform operations comprising: receiving, from acomputing device associated with a first user of a content sharingplatform, a request to access a second user profile associated with asecond user in the content sharing platform; determining common activitydata to both the first user and the second user, the common activitydata comprising at least a message comprising a photograph or videogenerated by the second user that was viewed or saved by the first user;and causing display, on the first computing device, of the second userprofile comprising the common activity data related to both the firstuser and the second user in the content sharing platform including themessage comprising a photograph or video generated by the second userthat was viewed or saved by the first user.
 12. The system of claim 11,wherein before receiving the request to access the second user profileassociated with the second user, the operations comprise: receiving arequest to create a relationship between the first user of the contentsharing platform and the second user of the content sharing platform;and associating the first user with the second user.
 13. The system ofclaim 12, wherein before generating the second user profile, theoperations comprise: determining that the first user is associated withthe second user.
 14. The system of claim 11, wherein the generatedsecond user profile data further comprises information associated withthe second user and activity of the second user in the content sharingplatform; and wherein causing display of the second user profile furthercomprises causing display of the second user profile comprising theinformation associated with the second user and the activity of thesecond user in the content sharing platform.
 15. The system of claim 11,the operations further comprising: generating compatibility data for thefirst user and the second user; and wherein generating the second userprofile data further comprises including the compatibility data in thesecond user profile data.
 16. The system of claim 11, the operationsfurther comprising: generating one or more relationship type for thefirst user and the second user; and wherein generating the second userprofile data further comprises including the one or more relationshiptypes in the second user profile data.
 17. The system of claim 11, theoperations further comprising: determining creative tools accessible toboth the first user and the second user; and wherein generating thesecond user profile data further comprises including an indication ofthe creative tools accessible to both the first user and the second userin the second user profile data.
 18. The system of claim 11, wherein thephotograph or video was generated by the computing device associatedwith the second user and posted to a media collection via the contentsharing platform, and the photograph or video was viewed or saved by thefirst user via the computing device associated with the first user. 19.The system of claim 11, wherein the common activity data furthercomprises a song shared between the first user and the second user ordata saved by the first user from a communication received from thesecond user, the data comprising at least one of a phone number, anaddress, a link, or an attachment.
 20. A non-transitorycomputer-readable medium comprising instructions stored thereon that areexecutable by at least one processor to cause a computing device toperform operations comprising: receiving, from a computing deviceassociated with a first user of a content sharing platform, a request toaccess a second user profile associated with a second user in thecontent sharing platform; determining common activity data to both thefirst user and the second user, the common activity data comprising atleast a message comprising a photograph or video generated by the seconduser that was viewed or saved by the first user; and causing display, onthe first computing device, of the second user profile comprising thecommon activity data related to both the first user and the second userin the content sharing platform including the message comprising aphotograph or video generated by the second user that was viewed orsaved by the first user.